Zynga is without any doubt the biggest online gaming provider and it has its unrivalled figures to prove it; more than 30 million active users per month.
And Zynga has done outstanding progress in terms of offering their games via multiple platforms such as Facebook, MySpace, Yahoo, Google+, iPhone, iPad and Android.
Even if Zynga’s figures are booming, it is still not doing that well as it keeps on trading below its initial public offering (IPO).
With the US Department of Justice recent thumps up on online gambling, this spells of a great opening for companies such as Zynga to make billions through real money online casino games. It is said that by 2014, the online gaming industry would increase to $40 billion. And a huge part of this amount is derived from online poker and online casino businesses.
Zynga has not released any statement yet, but should it decide to enter the online gambling scene, this would denifitely increase its stock price.
Zynga has a lot of competitors in line waiting to snatch its first place. One of them being DoubleDown Casino which was recently acquired for $500 million by International Game Technology (IGT), the top Nevada-based online software provider. Another big contender is Electronic Arts (EA), which was bought by Disney. And there are many other social gaming companies vying to make it big in this business.
At the pace things are going, if Zynga does not act now and decide to embrace the real money gambling world, it can soon find itself way down the scoreboard.